Minotti Concept Store by Meiser

Minotti by Meiser, the brand’s first Concept Store in Germany, in collaboration with the long-standing local partner, has been renewed with the extension of its bright and sophisticated display area, enlivened by a selection of top-selling and iconic furnishing pieces.

Just a stone’s throw from the Main river in Hanau, on the outskirts of the city of Frankfurt, the space is framed by large, floor-to-ceiling windows, which offer an impressive view of its natural surroundings. It is here that the restyled interior design project by Minotti Studio supports the storytelling of the collections in an itinerary conceived to make the brand’s lifestyle experience even more immersive.

The entire space presents a series of elegant living and dining settings, enveloped in a sober, welcoming decoration that accompanies the gaze through hues that fade from the wengé of the slatted wood panelling, to the brand’s characteristic Grey, and bright touches of Clay lacquer. Neutral shades of grey, white and brown also dress the furnishing pieces, enhanced here and there by mustard-coloured accents. This is the case of the Yoko Armchairs by Inoda+Sveje which, at the entrance, inhabit a TV living area with a relaxed atmosphere, where a large composition of the Horizonte seating system designed by Marcio Kogan / Studio MK27 dominates the scene.

The exhibition path continues with other convivial and comfortable furnishing solutions, where the Twiggy and Dylan seating systems, both by Rodolfo Dordoni, are the protagonists.
Another living area is characterised by the Hamilton seating system – also designed by Rodolfo Dordoni. It embraces the fireplace, which is distinguished by an elegant chrome frame, and emerges from a projecting lacquered wall like a work of art.

In the refined ambience of the Minotti Concept Store by Meiser, everything is carefully selected and designed to convey the brand identity, and the store confirms itself as an important reference point in central Germany for professionals and lovers of Made in Italy quality and style.